BUSINESS ETHICS, GOVERNANCE & RISK ARAVIND – 09901366442 – 09902787224
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ARAVIND – 09901366442 – 09902787224
BUSINESS
ETHICS, GOVERNANCE & RISK
1. The New Companies Act of 2013 introduced conditional CSR spend
of 2 percent – a first of its kind mandate globally. You have been retained as
a CSR consultant by Acumen Logistics Services, a company providing cold storage
& transport services. Which according to you will be the two or three
appropriate CSR initiatives for them from schedule VII and what will be your
recommendation/plan on how they should implement them?
2. In the parking lots of Bangalore, it is a common sight to see
provisions made to recharge the car batteries of Reva, the electric car. The
way it works is quietly making sense to the customers. Elaborate on the ethical
and sustainable dimensions of manufacturing and marketing such a product in a
country like India.
3. Are you aware that you are being tracked and watched while you
are surfing the net. The advertisers observe your surfing behavior and
accordingly target their ads at you. You end up exposing your supposed needs
unawares as someone is stealing data about your online surfing patterns. This
kind of tracking and placing ads in the surfer’s path is known as contextual
targeting.
a. What is the inherent moral issue here? Why is it an issue? What
does law say about it.
b. Marketer’s say prohibition of tracking takes away the
marketer’s legitimate right to study consumer behavior. Which side do you agree
with and what are your reasons for doing so?
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
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